Strategic product designer for high-growth brands

Helping startups and legacy brands turn complexity into high-impact, digitally-native experiences that grow with their business.

See some of my work
To explore partnering together, book a free discovery call.
Trusted by the most ambitious brands
Skill Stack

Your design partner on the product journey

As a strategic design partner, I transform user experience challenges into a clear path for business growth and market leadership. I specialize in building digital products that are not only user-friendly but also solve core business challenges and drive meaningful growth.
01

Digital Product
Strategy

Defining user journeys and product roadmaps to achieve business goals.
02

User Experience +
Visual Design

Translating product strategy into polished, high-fidelity designs.
03

Design
Systems

Building scalable design languages for consistency and efficiency.
04

Rapid
Prototyping

Validating design thinking with interactive prototypes and user feedback.
05

AI-Enhanced
Workflows

Using AI to accelerate and inform the entire product design process.
06

Webflow
Development

Building high-performance, custom websites with Webflow.
Skillset text with a flower and oval outline

User Interface Design, User Experience Design, Interaction Design, Mobile App Design, E-Commerce, Rapid Prototyping, Design Systems, Webflow Development

User Interface Design

User Experience Design

Interaction Design

Mobile App Design

E-Commerce

Rapid Prototyping

Design Systems

Webflow Development

Projects

Strategic design for
visionary teams

Every great digital product is born from collaboration, where visionary teams and strategic design unite to create tangible results. My work is focused on helping clients with projects that range in size and scale: from shaping visual concepts and user flows to crafting comprehensive web and app experiences and building a unified digital presence for your brand. I'm here to help. Let's set up a discovery call to explore partnering together.
Book Discovery Call
Building EarPlane’s unified digital ecosystem, driving sales and brand engagement
Website, App, Webflow Development
EarPlanes
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EarPlanes
Building EarPlane’s unified digital ecosystem, driving sales and brand engagement
Website, App, Webflow Development
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How Cowboy crafted a smooth ride to online sales
UI Design
Cowboy
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Cowboy
How Cowboy crafted a smooth ride to online sales
UI Design
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Driving user retention: the redesigned NiaHealth dashboard experience
UX Design, UI Design
NiaHealth
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NiaHealth
Driving user retention: the redesigned NiaHealth dashboard experience
UX Design, UI Design
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Smirnoff's digital reinvention: fueling cocktail discovery, seamless shopping, and a spark of mischief.
UX Design, UI Design
Smirnoff
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Smirnoff
Smirnoff's digital reinvention: fueling cocktail discovery, seamless shopping, and a spark of mischief.
UX Design, UI Design
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From market entry to brand establishment: Designing the VinFast digital experience for its US/EU launch.
UI Design
Vinfast
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Vinfast
From Market Entry to Brand Establishment: Designing the VinFast Digital Experience for its US/EU Launch.
UI Design
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Elevating Maybelline’s online beauty shopping experience through discovery, education & virtual beauty technology.
UX Design, UI Design
Maybelline
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Maybelline
Elevating Maybelline’s online beauty shopping experience through discovery, education & virtual beauty technology.
UX Design, UI Design
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How Samsung used immersive product storytelling to drive Galaxy Flip & Fold sales.
UX Design, UI Design
Samsung
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Samsung
How Samsung used immersive product storytelling to drive Galaxy Flip & Fold sales.
UX Design, UI Design
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Building WeatherX a migraine prevention app and online store that boosted sales and subscriptions
App, Website, Webflow Development
WeatherX
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WeatherX
Building WeatherX a Migraine Prevention app and Online Store That Boosted Sales and Subscriptions
App, Website, Webflow Development
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About

Design for
growth & clarity

For over 15 years, I've had the privilege of partnering with everyone from global brands to ambitious startups. Over that time, I've learned that the most valuable thing I can offer isn't just a polished design—it's clarity. I've worked with clients across numerous sectors including consumer goods, retail, beauty, health & wellness, and financial services guiding them on their next phase of growth.
Process

It all begins
with discovery

Every project begins with a conversation. The goal is to understand your business, the complex challenge you're facing, and the desired future outcome. I dive deep into the problem space alongside you, getting to know your users and business goals, so we can define the right problem to solve. In this phase we’ll audit your existing user experience, brand position, top-level business strategy and product requirements to align on a clear path toward your dream outcome.
Delivery

From discovery
to delivery

This is where the magic happens. Crafting high-fidelity designs, building interactive prototypes, and validating designs with users against our strategic insights  found during the discovery phase. We'll refine with feedback to ensure the experience is intuitive and valuable. From there, I'll prepare a clean hand-off to your development team or, when the project calls for it, build it directly in Webflow, championing the product's journey from an idea to a working experience in your users' hands.
Let's connect

Ready to explore how we can work together? Book a call at a time that works for you, or send me an email with your questions. I'm looking forward to hearing from you.