lunis apparel
lunis apparel
Building
a
D2C
performance
apparel
brand
from
the
ground
up
art direction • brand system • product design • web design
Lunis
Apparel
launched
after
a
successful
crowdfunding
campaign
on
Kickstarter
for
the
Crescent
Windshell,
a
minimalist
reflective
jacket
that
provided
enhanced
visibility
to
cyclists
and
runners
in
low
light
environments.
day
night
night
Building
off
of
the
success
of
the
first
product
launch,
I
created
another
crowdfunding
campaign
for
the
Apollo
Pants.
Whether
you
find
yourself
in
the
boardroom
and
the
backcountry,
the
Apollo
pants
were
designed
to
worn
everyday.
Raising
over
350%
of
its
funding
goal
on
Kickstarter,
the
tailored
performance
pants
were
moisture
wicking,
water
resistant,
and
breathable.
Product Detail Graphics
With
the
support
of
our
crowdfunding
community,
I
had
the
opportunity
to
create
a
performance
clothing
brand
built
upon
a
philosophy
of
helping
people
travel
lightly
through
the
world
and
become
mindful
stewards
of
our
environment.
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